Poll: What are you most looking forward to in 2010?
Dec 15, 2009 Polls
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Its fair to say that 2009 has been a challenging year for many and as Christmas approaches we’re wondering what you are looking forward to in 2010.
We’ve added a poll asking that very question – cast your vote and let us know what you are most looking forward to in 2010.
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(3 votes, average: 3.67 out of 5)
Loading ...2009 – The good, the bad and the ugly!
Dec 9, 2009 Business, Copyright, Digital Divide, Featured, File Sharing, Marketing, Net Neutrality, Privacy, Regulation
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As we approach the end of an eventful year I thought it would be apt to take a look back over the main industry talking points of 2009 to evaluate what happened, why we were discussing it and where we are currently at. When we have completed that let’s take a stab at predicting what we will be discussing in 2010.
Elsa Chen, General Manager
The ‘hottest’ topic of 2009 was undoubtedly illegal file sharing
We first covered this subject back in April with an article discussing the Pirate Bay case. The four founders of the website ‘The Pirate Bay’ were found guilty in a Swedish court for assisting the illegal downloading of copyrighted material. They were each sentenced to 1 year in jail and ordered to pay £2.4million in damages to the entertainment industry. This was the catalyst that started the raging debate between the entertainment industry, the government and ISPs which continues to this date. The entertainment industry and a number of high profile MPs, in particular Peter Mandelson, are calling for a three strikes and you’re cut-off policy. However, ISPs have continuously raised concerns regarding the accuracy of correctly identifying offenders and the fact that cutting a user off is presuming guilt before a fair trial with minimal and potentially flawed evidence.
This topic continued to be covered for several months and was once again inflamed with the release of the Digital Britain Report which actually advised against a three strikes policy, much to the annoyance of the entertainment industry.
- Entanet Opinion: The pirates of… Sweden
- Entanet Opinion: USC: Solving the digital divide
- Entanet Opinion: Guilty until proven innocent is the wrong approach to file sharing
- Entanet Opinion: Are YOU on the list?
- Entanet Opinion: Mandelson’s mindless meddling infuriates Internet industry
So where are we at now?
Tags: Broadband, Business, Copyright, Digital Britain, Digital Divide, File Sharing, IPv6, Marketing, Net Neutrality, Privacy, Regulation
(5 votes, average: 3.20 out of 5) Loading ...Murdoch vs Google – biting the hand that feeds him?
Dec 2, 2009 Advertising, Copyright, Featured
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Last month Media tycoon Rupert Murdoch, founder of News Corp which owns titles such as The Wall Street Journal, The Times and The Sun, announced plans to block Google from searching the company’s websites as he believes companies such as Google and Microsoft are “stealing” his stories for their own benefit.
Darren Farnden, Head of Marketing
In his interview with Sky News Australia he stated “The people who simply just pick up everything and run with it – steal our stories, we say they steal our stories – they just take them. That’s Google, that’s Microsoft, that’s Ask.com, a whole lot of people … they shouldn’t have had it free all the time, and I think we’ve been asleep.”
He continued “There’s a doctrine called fair use which we believe could be challenged in the courts and barred altogether — but, you know, it’s OK. We’re getting a lot of advertising revenue, so we’ll take that slowly.”
- guardian.co.uk: Murdoch could block Google searches entirely
But it’s not as one sided as Murdoch would have us believe. News Corp also benefits from its involvement with Google. Google is reported to deliver 100,000 clicks a minute to News Corps’ websites, that’s a lot of traffic to simply dismiss. Murdoch responded to this by questioning the quality of the traffic delivered by Google, stating that Google does not deliver loyal customers that would be willing to pay for his stories. “What’s the point of having someone come occasionally who likes a headline they see on Google?” he asked. “There’s not enough advertising in the world to make all the websites profitable. We’d rather have fewer people come to our website, but paying. Customers are very happy to pay for it when they buy a newspaper.”
Tags: Advertising, Copyright
(1 votes, average: 4.00 out of 5) Loading ...
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