Poll: What do you think about the ASA review of ‘unlimited’ broadband?
Jul 12, 2010 Advertising, Marketing, Polls
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Our latest article features a guest blog from co-founder of Thinkbroadband.com, Sebastien Lahtinen, regarding the subject of ‘unlimited’ broadband. Mr Lahtinen argues that the concept of ‘unlimited’ broadband is no longer viable and welcomes the proposed ASA review into ISP’s use of the terminology in their advertising of broadband packages. We agree with Mr Lahtinen but are also keen to find out what you think. Therefore we have added a new poll via which you can share your views. Remember you can also leave us a comment below.
- Entanet Opinion: Unlimited broadband: Fact or Fiction?
- Thinkbroadband.com: Advertising of broadband speeds and ‘unlimited’ usage to get overhaul
Tags: Advertising, Marketing, Polls
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Loading ...Unlimited broadband: Fact or Fiction?
Jul 5, 2010 Advertising, Business, Featured, Marketing
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Following the recent news that the Advertising Standards Authority (ASA) is planning a review of ISPs’ use of terminology such as ‘unlimited broadband’, we invited Sebastien Lahtinen, co-founder of thinkbroadband.com, to guest blog on this subject.
Sebastien Lahtinen
- ThinkBroadband.com: Advertising of broadband speeds and ‘unlimited’ usage to get overhaul
Why ‘unlimited broadband’ is not a viable business proposition in today’s economic climate
In the last few years, broadband service providers have been offering what they call ‘unlimited’ broadband services in the hope of attracting customers in what has been a growth market. This has been possible as, historically, capacity of ISP networks has not been a major limiting factor when the typical broadband service was anything up to 2Mbps.
Tags: Advertising, Business, Marketing
(No Ratings Yet) Loading ...2009 – The good, the bad and the ugly!
Dec 9, 2009 Business, Copyright, Digital Divide, Featured, File Sharing, Marketing, Net Neutrality, Privacy, Regulation
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As we approach the end of an eventful year I thought it would be apt to take a look back over the main industry talking points of 2009 to evaluate what happened, why we were discussing it and where we are currently at. When we have completed that let’s take a stab at predicting what we will be discussing in 2010.
Elsa Chen, General Manager
The ‘hottest’ topic of 2009 was undoubtedly illegal file sharing
We first covered this subject back in April with an article discussing the Pirate Bay case. The four founders of the website ‘The Pirate Bay’ were found guilty in a Swedish court for assisting the illegal downloading of copyrighted material. They were each sentenced to 1 year in jail and ordered to pay £2.4million in damages to the entertainment industry. This was the catalyst that started the raging debate between the entertainment industry, the government and ISPs which continues to this date. The entertainment industry and a number of high profile MPs, in particular Peter Mandelson, are calling for a three strikes and you’re cut-off policy. However, ISPs have continuously raised concerns regarding the accuracy of correctly identifying offenders and the fact that cutting a user off is presuming guilt before a fair trial with minimal and potentially flawed evidence.
This topic continued to be covered for several months and was once again inflamed with the release of the Digital Britain Report which actually advised against a three strikes policy, much to the annoyance of the entertainment industry.
- Entanet Opinion: The pirates of… Sweden
- Entanet Opinion: USC: Solving the digital divide
- Entanet Opinion: Guilty until proven innocent is the wrong approach to file sharing
- Entanet Opinion: Are YOU on the list?
- Entanet Opinion: Mandelson’s mindless meddling infuriates Internet industry
So where are we at now?
Tags: Broadband, Business, Copyright, Digital Britain, Digital Divide, File Sharing, IPv6, Marketing, Net Neutrality, Privacy, Regulation
(5 votes, average: 3.20 out of 5) Loading ...Ofcom flexes its muscles on mis-selling but is it tough enough?
Oct 20, 2009 Featured, Marketing, Regulation, Reselling
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The issue of mis-selling in the telecoms industry has been around for several years and for several years regulator Ofcom has been trying to tackle it. Despite regulations for fixed line telecoms providers and a Code of Practice for sales and marketing activities mis-selling remains a serious problem in the UK. Ofcom’s statistics show one in forty UK households fall victim to mis-selling every year with an estimated cost to consumers of £40million in 2008.
Neil Watson, Technical Support Manager
Now Ofcom has decided it’s time to get tough. Following an original consultation in March, last month Ofcom announced a two staged set of proposals to tackle the issue:
Stage One Proposals
- Clarification and simplification of regulations and, particularly, moving away from a Code of Practice approach to absolute prohibitions within General Conditions (GCs);
- Extending Cancel Other rules to all providers [and withdrawing BT’s Cancel Other Direction]; and
- Clarifying record keeping obligations.
Tags: Marketing, Regulation, Reselling
(No Ratings Yet) Loading ...Marketing Tips for Techies (Part 2 of 2)
Apr 1, 2009 Featured, Marketing
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Those of you who read our recent article ‘Marketing Tips for Techies (Part 1)’ will already know how to produce marketing literature, write effective press releases, tackle updating your website and execute successful email marketing campaigns.
Darren Farnden, Marketing Manager
As promised in the last article, this time we will provide useful tips on Search Engine Marketing including Search Engine Optimisation and paid search marketing, Social Media Marketing and we will be giving you some advice on how to make the most of your resources. So let’s get started.
The world of ‘Search’
Search Engine Marketing (SEM), for those who understand how to use it, can be one of the most effective advertising platforms currently available.
Tags: Marketing
(1 votes, average: 4.00 out of 5) Loading ...
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